5 tips for small business Facebook marketing

As of March 2013 Facebook had 1.11 billion users. No matter how you slice it, that’s a whole lot of people who use Facebook. Honestly, it’s a number that’s hard to wrap your brain around. With a platform like Facebook having that many users it only makes sense to market

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5 tips for using Twitter as a small business

Having a social media presence is key in maintaining our present and active brand. And good news, it’s free! All you need to do is set up your social accounts, and you’re ready to connect with a new audience. However, like anything, there’s some strategy involved, the sheer amount of

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A salesperson’s guide to sending content to prospective customers

One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between calls by leveraging your company’s content. Your marketing team is constantly cranking out useful, relevant information packaged in

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Getting paid is a battle won or lost before it begins

Think of your clients as investments From the minute you spend a dollar of your own money by providing your customers with goods or services, you are effectively investing your own money in their business. A good investment is one that makes you money and also helps to preserve your capital. So,

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How Important Are Your Terms And Conditions When Offering Credit

Many businesses of all sizes in Australia are happy to give credit, services and products to companies they do business with every day. It’s common for Large SMB’s to provide credit to their clients and it is progressively becoming more normalised as it is the way the business works today.

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A dog ate my invoice! Handle these 7 bad excuses for unpaid debts

Have you ever read a client email twice because you just can’t take what they’ve said seriously? We’ve all done that double take after receiving a client email. Handling customers who refuse to pay invoices requires some clever communication. You need to carefully manage business relationships and remain professional whilst

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How to chase overdue payments politely: 7 steps

When you have an unpaid debt the lost thing you want to do is anger your debtor. It’s important to handle the situation with restrain and politeness. However, that can certainly be tricky when you’re frustated and need that cash back in your business. So, to help we want to

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What’s the Personal Property Securities Register?

The Personal Property Securities Register (PPSR) isn’t just another government service. A PPSR search is your way to protect your business and its bottom line from nasty surprises, as well as mitigate risk of a debt gone bad. Simply put, it’s a national ‘proof of ownership’ register where details of

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6 effective ways to collect money from ongoing customers

Chasing ongoing clients who are not paying their invoices is a challenging balancing act. Avoiding disruptions to your cash flow is key for any business, but coming on too strong when collecting payments from clients can damage relationships with valued customers (and is often illegal). The trick to collecting old

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6 ways to improve your cash flow forecast

Cash flow is the lifeblood of any business and, as every financial manager knows, tracking, reporting and forecasting it accurately and thoroughly is no mean feat. You want to keep track of all your outgoing and ongoing expenses, and make adjustments when necessary. From gathering and checking various data inputs

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